Meet Our Team
The passionate individuals behind WiderTalk, working together to revolutionize sports commentary
Sandy King
Founder
Sandy launched WiderTalk in 2024, driven by growing frustration with the limited commentary options available. Originally educated in Aerospace Engineering, he pivoted to software development and has accumulated diverse experience across Finance, Energy, and Electric Vehicle Systems. A passionate cyclist, Sandy has more recently embraced swimming and pilates.
Patricia Bertea
Marketing Strategy Advisor
Patricia is an academic & entrepreneur who brings huge expertise in research and marketing strategy to WiderTalk. With a PhD in E-commerce and Consumer Behaviour, she provides advanced marketing research expertise. Patricia launched her own startup Poloniq in 2018, a SaaS platform for restaurant customer relationship management, and is actively involved in the startup community organizing entrepreneurship events for students.
Ben Ramsden
Marketing and Business Development Manager
Ben is the Marketing and Business Development Manager at WiderTalk. He is also an Assistant Sports Director for the Loughborough Lightning Cycling team, and is studying Product Design Engineering. His combination of innovative design skills, passion for sport, and enthusiasm for business growth makes him a valuable member of the WiderTalk team.
Andrzej Szeszo
SRE & DevOps Expert
Andrzej is WiderTalk's SRE & Devops Expert. He has wealth of experience working with AWS to build and support high load, scalable solutions. We have yet to see an infrastructure problem Andrzej cannot solve!
Jan Hingar
Start-up Coach & Strategic Advisor
Jan Hingar is a start-up coach, sports enthusiast, and mental health advocate with a background at Boston Consulting Group (BCG). With a passion for empowering early-stage ventures, Jan blends strategic expertise with a deep commitment to wellbeing and high-performance culture in sport and business alike.
Armand Bertea
Technical Advisor
Armand Bertea is a Technical Advisor for WiderTalk and the founder of Football Brain (FBIN). With a strong background in technology and sports analytics, Armand brings expertise and innovative insights to enhance user experience and drive strategic growth. As an owner of FBIN, he is passionate about leveraging data to transform how football insights are shared and understood.
Join Our Team
Interested in joining the WiderTalk team? If you are passionate about marketing, sports, or tech and want to shake up the sports commentary market, get in touch!